WCA Leadership
Executive Team
Grant Cook, President/CEO >
Linda Cook, Director of Operations >
Robert LaMarsh, Director of Sales >
Brian Moening, Facilities Manager >
Grant Cook
President/CEO
760.497.2964 (m)
866.731.7760 (t)
760.731.7760 (o)
grant.cook@wca-online.com
Thomas Grant Cook (Grant) is the president and one of the founders of WCA.
Grant has more than 20 years of executive management experience and over 15 years of experience in the asset management and auction industry. He formed WCA in 2000 realizing an opportunity existed to capitalize on an “asset-management” approach to help sellers manage and sell their inventory by utilizing a myriad of ways to liquidate assets, with the auction venue as one of the primary solutions in this needs-based approach. The company works with a wide variety of banks, lending institutions, construction companies, rental companies, remarketing firms and other companies in need of managing and selling assets.
Prior to founding WCA, Grant was the vice president and general manager for a southern California industrial auctioneering firm. During his tenure, he helped the company develop a working strategic company model and grew company revenues to over $20M annually.
From 1990 until 1998, Grant worked in a variety of capacities for PriMedia’s Haas Publishing Companies including serving as the Western Regional Director, where he was responsible for developing comprehensive recovery plans for deteriorating markets.
Grant earned his Bachelor’s of Science degree in Business Administration from the University of Nebraska. He is a CMEA (Certified Machinery & Equipment Appraiser) and is a member of the SBA (Society of Business Analysts), NAA (National Auctioneers Association), CSAA (the California State Auctioneers Association), NAF (National Auctioneers Foundation), CCC (California Chamber of Commerce), and the Perris Valley Chamber of Commerce.
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Linda Cook
Director of Operations
760. 497.2965 (m)
866.731.7760 (t)
760.731.7760 (o)
linda.cook@wca-online.com
Linda Cook is the director of operations for WCA, reporting to the President, Grant Cook. She is responsible for leading the company in the coordination and implementation of business services that enable WCA to offer unparalleled customer service and business efficiency to its customers.
Prior to her current position, Linda held a variety of leadership positions within the company including operations and customer service manager.
Linda began her career with AT&T spin-off US West Direct as an Advertising Sales Associate in 1983 in Des Moines, Iowa and later moved to California with her husband where she held the director of public relations position for Osborne Advertising. In 1986, she opened her own advertising agency, Cook Sterchele & Associates in Newport Beach, CA handling a wide range of accounts in the building industry. Her agency received numerous awards for innovative marketing approaches including a nomination for a MAME (Major Achievement in Marketing Excellence) award for cutting edge marketing materials designed for home builders.
Linda graduated from Drake University in Des Moines, Iowa with a B.A. degree in Journalism in 1983.
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Robert LaMarsh
Director of Sales
760.801.1653 (m)
866.731.7760 (t)
760.731.7760 (o)
robert.lamarsh@wca-online.com
Robert LaMarsh joined WCA in 2006 as a sales manager, and his leadership skills became quickly apparent. Rob was named director of sales for WCA in June of 2008. His responsibilities include the overall coordination, management and leadership of WCA sales activities. He is specifically responsible for managing all aspects of the sales process including field sales, inside and telemarketing sales, and all customer support functions of the business. Rob also executes the objectives of the WCA sales and marketing plan to meet the company’s overall business plans and strategies.
Rob has more than 20 years of experience in sales, marketing and business management, specializing in the equipment sales and rental industry. From 1996 to 2001, Rob was the president and founder of Murrieta Rental & Building Materials, a southern California heavy equipment rental company.
Rob is a CMEA (Certified Machinery & Equipment Appraiser) and a member of several executive research groups providing industry and market data to hedge fund analysts including Gerson Lehrman and Coleman Research.
Rob is a graduate of California State University, San Marcos with a B.A. in Business Administration.
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Brian Moening
Facilities Manager
760.559.4828 (m)
866.731.7760 (t)
760.731.7760 (o)
brian.moening@wca-online.com
Brian Moening is currently serving as the facilities manager for WCA. He is specifically responsible for managing and maintaining yard locations and operations, as well as staffing and complementary procedures for all WCA sales facilities.
Prior to his current position, Brian held a variety of positions within the company including yard manager and sales associate.
Brian began his career in 1982 as a civil engineer working in both the public and private sectors. In 1992, he transitioned into equipment management, working 5 years in the construction equipment auction business and 6 years with a national golf course construction contractor. Brian came to WCA in 2003 and has been instrumental in WCA’s growth into the national full service asset management company it is today.
Brian graduated from the University of California, Irvine with a B.S. degree in Civil Engineering in 1982.
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